Ethiopia Land of Origins Brochure Design

We had the privilege of collaborating with the Ministry of Tourism Ethiopia to design the “Ethiopia Land of Origins” brochure, a key marketing tool aimed at promoting Ethiopia’s rich cultural, historical, and natural heritage. The brochure was designed to position Ethiopia as the ultimate destination for travelers seeking to explore the birthplace of humanity, with its ancient civilizations, diverse cultures, and stunning landscapes.

Our design concept reflects Ethiopia’s unique story, from the ancient ruins of Aksum to the historic rock-hewn churches of Lalibela, and the breathtaking beauty of the Simien Mountains and the Danakil Depression. The brochure is rich in imagery, blending captivating photography of Ethiopia’s landmarks with well-curated content that highlights the country’s cultural and natural wonders.

We carefully selected a color palette that evokes the essence of Ethiopia’s vibrant landscapes and heritage, and paired it with typography that balances tradition with modern appeal. The layout ensures that the brochure is both visually engaging and informative, capturing the attention of international tourists and inspiring them to explore the Land of Origins.

In addition to the creative direction and design, we ensured that the brochure was aligned with the Ministry’s strategic goals of enhancing Ethiopia’s global presence in the tourism market. The final product serves as an essential tool for promoting the country’s tourism offerings, creating a strong visual identity that speaks to Ethiopia’s role as the cradle of human civilization.