Ethiopia Convention Bureau (ECB) is established as a directorate within Tourism Ethiopia; it is a destination marketing organization with the primary role to drive economic growth from the MICE tourism sector to Ethiopia’s Gross Domestic Product, supporting the goals of the second Growth and Transformation Plan and the Ethiopia Sustainable Tourism Master Plan 2015 – 2025.
![](https://amanuela.com/wp-content/uploads/2021/07/MICE-ethiopia-1.jpg)