Ethiopian Convention Bureau

We were tasked with designing the Ethiopia Convention Bureau (ECB) website to enhance the visibility of Ethiopia as a leading destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The website aims to drive economic growth by promoting Ethiopia’s MICE sector and supporting the national goals of the second Growth and Transformation Plan. The design features an intuitive, user-friendly layout, responsive design for all devices, and rich visual content showcasing Ethiopia’s venues, cultural heritage, and business opportunities. The site integrates interactive elements like an event calendar and venue search, providing a seamless experience for event organizers and visitors.

Our approach focused on creating a platform that aligns with ECB’s mission to support sustainable tourism growth. The website emphasizes Ethiopia’s role in contributing to the country’s GDP through MICE tourism while highlighting its key infrastructure, services, and event capabilities. The content is SEO-optimized and incorporates clear calls-to-action, encouraging inquiries and engagement from potential clients. The project successfully enhanced ECB’s online presence, providing an effective tool for promoting Ethiopia’s MICE offerings and boosting the country’s tourism industry.